Industrial Design and Research

Industrial Design & Research

Our expertise is underpinned by 30,000+ hours of global research, 120+ international design awards, 115 patents, a global network of usability test labs, and a team of experts cross-trained in UX research, human factors, and industrial design. We have worked on over 200 global pharma and consumer brands, diving deep to understand how people perceive and interact with products and experiences using all their senses. Our research extends beyond drug delivery devices to include surgical systems, instruments and devices, digital solutions through to consumer design and packaging. Our first hand insights enable us to develop effective, safe and intuitive user experiences. We are a full-service provider able to advance work from concept to mass production. Our experienced team of experts are ready to help you with the design of your next product launch.

Research

Type Description
VOC
Our VOC research gathers and analyzes feedback directly from users and patients to understand their needs, preferences, and expectations. Noble uses surveys, interviews, focus groups, and more to gain invaluable insights when innovation a patient-centric customer experience.
Observational Studies
Our premier Global Network of Usability Test Labs allow us to observe and evaluate how users interact with a product or system with the added ability to live stream the research to our partners, giving everyone front row, real-time insights into user behavior.
Ethnographies
Immersing ourselves in the users' real life environments, enables our designers and researchers to uncover less apparent needs and pain points. These insights deeply inform the design process and help us to create solutions that are more user-friendly, intuitive, and valuable to our customers.
User Experience Research (UX)
Our UX expertise focuses on understanding users' behaviors, needs, motivations, and pain points in order to inform the development of intuitive experiences. We support a range of research including Formative and Summative Usability Evaluation Studies, Generative Studies, Ergonomic and Design Audits, and more.
Task and Threshold Analyses
Both task analysis and threshold analysis are important tools that can be used to improve and optimize systems and processes. We use Task Analysis to streamline workflows and enhance user efficiency, and we use Threshold Analysis to measure and improve product effectiveness.
Brainstorming & Rapid Visualization
At Noble, our ideation sessions and rapid visualization techniques help you to bring concepts to life with speed and efficiency.
Innovation Workshops
Our immersive workshops fuel creativity and drive innovation in every project we undertake.
2D - 3D Product Design
From initial sketches to detailed 3D modeling, we bring your product ideas to reality with precision and expertise.
Interface Design
Our focus on user-centric interface design ensures intuitive and seamless interactions for end-users.

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